Variety is the spice of life….
Unless it is another DFS advert.
I don’t normally make a point of watching the adverts on TV, in fact I have missed the end of many programs due to me channel hopping during the ad breaks. There is one advert that seems to be getting more and more annoying every time I have the misfortune of seeing it, the ad in question is for DFS.
It seems every time DFS decide to have another push on unusually large sofa’s they just change the sound track and reorder the sofa shots? I have just watched one of these ad’s and it featured the same red leather rounded corner suite, the same leather and fabric combo sofa and the same 4 seater with a footstool attached to the end seat! Not only is it really annoying but it isn’t doing DFS any favours because it seems they only sell a combination of three sofa’s.
Excuse me for flying of on a tangent, but writing about this has made me think about the point of the DFS adverts. They are almost always advertising a sale of some description (which appear to run all year round) yet I have never ever seen the furniture for sale at it’s full price. I realise that retailers cannot offer products at discounted prices unless they have been at the higher price for at least three months, but for some reason DFS never advertise their products at full price???
All of these things that I have written about make me very wary of DFS and their pricing structure. How can any company offer all of their products at up to 50% off all year round when they never get the chance to recoup the losses during the “non sale” times? I do however know where DFS save themselves some money…. The creative team that they use to write, produce and direct their stupid freaking adverts!




Festival Countdown